What Makes a Good Restaurant Atmosphere

So many peoples entering your place, so many orders to be placed, hustle-bustle around the counter section, some customers shouting loud for hurrying up, too much of hustle-bustle all around, so you see, such huge demand for the delicious-food made. Kudos to all of your chefs for such an amazing skill. You surely have made enough money today. But do you think it will go on like this, always? If it is all about earning profit from just cooking, then you are completely WRONG.

Food is a major factor for which your business is running. But only food is not enough for running business. So when you add food service with customer service is only when you can successfully run your business.

The place where they sit, matters the most!

Before everything, cleanliness must be the first concern. Soft couches are just not enough, you are making them sit, not letting them sleep. The chairs must have good design and quality so when they sit, they feel comfortable with correct sitting posture.
 Tables must be arranged and must be of sizes such that it can accomodate singles, couples, families, joint families, or any kind of group, which is understandable and so customer don’t really need to be notified about which place is meant for which one.

You want more customer, so you have to be prepared for all kinds of customer.

The ambience of the place where they sit, builds up their trust. The whole restaurant must have a perfect ambience for people to have food. It is observed that most of the restaurants keep television as a part of entertainment for the customers, so they don’t get bored, in case. With this they forget the most fundamental thing. The customers have come to fill their tummy, food will be always their major concern. So you distract them by letting them watch television, doesn’t fit in your principle.

A good restaurant is one, who makes sure that his customers are satisfied with the meals prepared for them.

They will be healthy when your principles will be healthy. A perfect ambience is one, which keeps your customer calm, not allowing them to smoke or do anything which can disturb others, by maintaining cleanliness all around, with freshness inside and instead entertain them with some pleasant soft-low volume music.

A good-quality service, is what they deserve. So you see in a hustle-bustle environment, people will never be satisfied, irrespective of the quality of food, this decreases their chances of visiting your place again, which ultimately leads to your decrease in earning money. If earning is your goal, then delivering good-quality service must also be your goal. Right from the beginning, when they enter the restaurant to when they leave, the interval between that must be dedicated in providing best services. From placing their orders done by the waiters to collecting the bill in the counter or from their sitting place, they must be greeted nicely.

Restaurant service is a kind of social service which you must never forget. This will always help you to gain more customers, thus, helping you to earn more. Apart from social behaviour, the employees must be informative to the customers, because they have the right to information as well.

With the best code of conduct comes the best code of successful business.

A good-quality food, to calm their mind. They came here to have food. So by delivering the best quality food, they will make you the best. Best quality food is a really huge term, it has a great value. So if you value it, you earn it. The kitchen is your temple. Whatever is applicable outside the kitchen in terms of ambience and cleanliness, is applicable inside as well. With the good-quality kitchen comes the good-quality food. By making sure the demands of each customer, by keeping in mind the punctuality and honesty while making food, you deliver best quality food. Remember, it’s better to fill the tummy happy than to fill the complain sheet unhappily.

A good restaurant is one who can make the customer’s soul satisfied. You earn ‘good-restaurant’ tag from not only the customer, but from the service that you provide. So, if customers are happy with your service, you will be happy with your business. Provide good, earn good.

If you would like to discuss your business and a potential engagement please feel free to reach out via phone or email below.
 
Phone: +91 95405 04394

Email: info@estandardz.com

Website: https://www.estandardz.com

THE SMART RESTAURANTEUR’S GUIDE TO RESTAURANT MANAGEMENT

The restaurant owner plays an important role when it comes to the success of the restaurant. He should be involved in the restaurant and hence being completely dependent on the restaurant manager is always a bad idea. There may be chances that they fill their own pockets and your restaurant will run in the loss. In order to avoid such situations the restaurant owner must be vigilant on his own or else he can hire a restaurant consulting firm for the same. There are various restaurant consulting firms in India. Some of the major consulting firms in India are involved consultants from Delhi and consultants from Mumbai.

Thus restaurant consulting services provides you with various consultants like f & b consultants, hospitality consultants, food consultants, bar consultants, menu consultants, hospitability consultants, restaurant business consultants, food business consultants, kitchen consultants, beverage consultants and restaurant management consultants.

Thus restaurant management plays an important role as one of the major ingredients of the success story of the restaurant.

We have scooped various critical areas of restaurant management. Happy Reading!

HAVE A POSITIVE APPROACH TO WORK

Having a positive approach is important in every situation and so it is when it comes to working. There may be times when you want to quit, those are the times when you need to remember that why did you start the work in the first place. A negative approach will always lead to negativity, not just to you but also to the employees and finally to the customers. And you cannot afford that.

INCLUDE EMPLOYEES IN DECISION MAKING

You should take the consent of your employees as well when you are taking any decision on your restaurant. In this way, they will get to know their importance in the business and they will give their hundred percent. For example, if you are planning to change the menu, then you should take the consent of the servers since they are the best experienced in this matter. Hence, transparency will help in increasing the efficiency of the employees and this is what you want. Right?

MANAGING RESTAURANT FINANCES

You need to make sure that the money which you are spending to make money is used wisely and in a positive and correct direction. There are multiple times when the restaurants face the issue of poor money management. You should know where you are overspending the money and should manage the same. Some of the common problems which lead to poor money management are too many staff, having too many people working at a time, not keeping detailed account balance and spending too much money on food. Thus, you should know that from where the problem is springing from and should do the required measures to eliminate the same.

MANAGE THE RESTAURANT’S MARKETING

Marketing plays a major role in the publicity of the restaurant. When the people will not know about the place they’ll not be able to know about the food either. Thus marketing plays a major role. One should not rely on the word of mouth and should take serious measures for marketing of the restaurant. You need to have a marketing strategy to let people know you’re there. You must do the same through both online and offline marketing. For online marketing, you can create an attractive website which will include all the details about the restaurant which includes its name, location, menu and also the photographs of the interior of the restaurant and its food. For offline marketing, you can put the hoardings and distribute pamphlets in the entire city, also make an advertisement in the local newspaper.

MANAGE YOUR MENU WELL

The menu is the face of the restaurant and hence before designing the menu, you need to know who your target audience is and should make a vital business plan accordingly. This recipe for success should outline the plans, strategies, and goals in detail. It should include the detailed information about the concept i.e. Indian, Continental, etc. Once you know your target audience you’ll get to know if the proposed menu and pricing is apt or not.

CUSTOMER SATISFACTION IS OF UTMOST IMPORTANCE

Taking feedback and their reviews about the restaurant should be must and it should not be a mere formality; one should take the feedback from the customers seriously. You must give respect to all the reviews on social media as well. Acknowledge the appreciations and apologize for the criticisms. This will make your customers make needed and worthy.

At Estandardz, we keep the above tips in mind which helps us in managing our restaurant better and leaves an everlasting impression on our customers. We help in bringing the innovative ideas which help us in enhancing the restaurant operations efficiently. It is to the utmost priority of our experts.

For more details, you can contact us on www.estandardz.com.

RESTAURANT OPENING IDEAS: HOW TO MAKE A STELLAR FIRST IMPRESSION

Restaurants are emerging every now and then, thus so as to not get lost in the crowd one need to leave an impactful impression on the customers while they visit the restaurant for the first time. As soon as the potential dinners step in the restaurant, they get the first impression of the restaurant and as the old saying says ‘First impression is the last impression’, the restaurant owner should consider this as their topmost priority since if the potential dinners do not find the restaurant appealing they might not come back.

In this article, we will walk you through some innovative ideas while opening a restaurant to throw an everlasting impression upon the customers.

PLAN FOR RESTAURANT IDEAS IN ADVANCE

The opening of the restaurant is always a big day and it is this day through which the customers make an impression about the restaurant. You cannot think of impressing the customers by planning just a week before. You need to plan the same well before in advance. You need to prepare in a systematic manner. Prepare a Plan Calendar where you’ll mention about every plan in detail. It should include details like what you are planning to organize, on which day, the discounts offered, the special menu and special guests to be invited. Once the plan is ready, all you need to do is to abide by the plan scheduled and you’ll be good to go during the inauguration of the restaurant.

Also, read: Major Issues While Opening a Resturant?

SOFT RESTAURANT IDEAS NOT TO BE IGNORED

The period when you introduce your restaurant plays an important role in its first publicity. You should make the best use of that time.It’s the time when you tell about the restaurant, the décor and the menu to your family, friends, vendors, and influencers, they’ll give you their opinion about the same and also they’ll spread the arrival of the restaurant in the vicinity. You should always keep in mind about your target audience and should make sure that they get to know about the restaurant during this time period.

You should ask them their feedback and should sincerely follow it. You can also create a group for the same to get diverse opinions. You should also take the help of social media to spread the word about the restaurant.

 MARKET AT ALL LEVELS

For having a grand opening, you must do smart marketing. You must start the smart marketing well in advance. You must do the same through both online and offline marketing. For online marketing, you can create an attractive website which will include all the details about the restaurant which includes its name, location, menu and also the photographs of the interior of the restaurant and its food. For offline marketing, you can put the hoardings and distribute pamphlets in the entire city, also make an advertisement in the local newspaper.

 SOCIAL MEDIA PRE CAMPAIGN

Create an attractive website for the restaurant which would include each and every detail about the restaurant which includes its name, exact address, and theme of the restaurant. Here you can start putting the pictures and videos of how the restaurant is building itself from the starch. Post about the offers and discounts which you’ll be offering in the initial days. Post videos in which the chef is talking about the specialty of the dishes which will be served in the restaurant and how these dishes are different from the other competing restaurants.

Also, read: Consultancy: A Roadway To Goodwill

 SOCIAL MEDIA POST CAMPAIGN

Regularly update the website by posting the pictures of the food and the interior of the restaurant. You can even upload the videos of how the food is been prepared which would let to know the customers how the food is prepared and how hygienic it is by seeing an insight of the kitchen. Also, upload the feedback forms for the customers to give their reviews which should e followed sincerely. Also, upload the pictures of the customers coming and enjoying in the restaurant.

HOST A GRAND PARTY

If you have performed the above steps right then you don’t need to worry about the opening of the restaurant. Now the next step is to create a good impression on the main day. For this, decorate the restaurant nicely; bring a well-known DJ which will drive the customers crazy.

Some of the other things to be remembered are:

Ø Deals and offers to attract the customers

Ø Menu it right

Ø Let the media spread the word about the restaurant

Also, read: 5 Reasons Why Interior Design is Important for Resturants 

At Estandardz, we keep the above tips in mind while opening the restaurant which will leave an everlasting impression on the customers.We help in bringing the innovative ideas and implement the same efficiently.It is to the utmost priority of our experts. You can contact us on www.estandardz.com.

HOW TO MANAGE YOUR STAFF SHIFTS EFFICIENTLY

Having the right number of employees plays an important role in the overall staff efficiency. The number of employees should not be more or should not be very less. Having less or more number of employees makes no sense if you are not being able to manage them efficiently. The shift of the restaurant staff plays an important role in the staff performance. Having an irregular staff shift may drain out the energies of some and may lead to the underutilization of the others, thus reducing the overall performance of the staff and leads to  hampering of the service of the restaurant.

THINGS TO REMEMBER WHILE PREPARING THE SCHEDULE SHEET

•  Abide by the labour laws.
•  State clearly the working and off days.
•  Figure and fill the different roles to be done by different staff members during the day.
•  While scheduling the employees, you should keep in mind that the number of staff members is not less than required.

We have scoped down some tips to manage the staff shifts efficiently. Hope that it does make a change in the service of your restaurant. 

SCHEDULE STAFF AS PER YOUR BUSY HOURS

You should schedule the staff in such a way that the number does not lessen up during the busy hours of the day. For example, if the number of customers is usually more in the evening, then the number of working employees should be more during that time. If there is less number of working employees during the busy hours, it will lead to excessive pressure on the staff and will also reduce their efficiency. Thus, one should know the busy hours of their restaurant. And if not, they should track transaction activities throughout the day and plot the graph for it, then you get to know the traffic peaks through that graph and your work is done.

MIX YOUR STAFF TIMINGS

You must always spread out staff evenly i.e. give equal opportunities to the senior and new staff members to experience different shifts. This will also ensure that everyone gets the equal opportunity so that everyone is well trained on the different responsibilities that come with different shifts. This will also train the staff to take up any role in the emergency.

HIRE MORE THAN ONE MANAGER

This is very difficult for one manager to manage the whole restaurant. It is better to hire two co-managers for the restaurant. This will help in reducing the pressure on one manager and thus it will divide the work among the two which will help in increasing the efficiency. It is recommended to have a day and night manager if your restaurant in 24 hours opens.

STAFF MUST HAVE A WORK-LIFE BALANCE

 

You should avoid overloading the staff with a lot of work. Overloading the staff with a lot of work will frustrate your restaurant staff and will reduce the efficiency of the staff which in turn will lead to staff attrition. The primary thing is to retain your staff. It’s a major setback to the restaurant otherwise. Keeping in mind how close-knit the F&B circle is, once the news of how your restaurant tends to overload employees spread, then you might stop receiving applicants for jobs altogether. This shows how important it is for you to respect the private life of your restaurant staff, and give them work shifts and holidays so that they can have a healthy work-life balance.

At Estandardz, we keep the above tips in mind while managing the staff shifts efficiently to slice off a tasty piece of the restaurant profit pie by keeping our staff members happy. It is to the utmost.

Also read DOES CONSULTANCY PROVIDE A BETTER WAY TO COMPETE WITH THE COMPETITORS and Major Issues While Opening A Restaurant?

BEST WAYS TO PROMOTE RESTAURANT ONLINE [Restaurant Consultant India]

Restaurant marketing has changed a lot after the social media has popped in. For initial, the online promotion of the restaurant comes first, then the location, menu, staff, and ambience comes into the list. When the people will not know about your restaurant, obviously they’ll not be able to make it to the restaurant as well. In nut shell, all the restaurants, be it old or new, need to be promoted through online campaigns. In order to capture the potential customers hovering online, the restaurant need to be promoted online on a large scale.

We have scooped down some tips which will help you in the promotion of your restaurant online.

CREATE A STRIKING WEBSITE

This is the first and major step to show your online presence. Hire professionals to create the website. The website should be able to grab the attention of people when they open it. It should be functional as well as responsive. The website should contain the pictures of the restaurant, the exact address and a 360 degree picture of the place will be just perfect. It should contain all the details of the restaurant and it should be updated regularly so that people stay tuned about the restaurant.

OPTIMISE YOUR ONLINE PRESENCE

Send out press release to local newspaper and magazines to let them know that you are open for business. Get your menu online. These days customers make reservations of the table and book food online, having an online menu will be convenient for both the customer and the restaurant owner.

USE MULTIPLE PROMOTIONAL CHANNELS

You should never fix to one kind of marketing. Try different channels to do marketing. A good breakdown to promote marketing is to invest 80% into digital marketing and 20% into traditional form of marketing. In all forms of marketing you perform, refer to the website of your restaurant to achieve promotional benefits completely. Generate a code of your website which will ease the people to open the website by just scanning on the code rather than mechanically typing the IP address of the website.

USE SOCIAL MEDIA PLATFORMS

Try and start with all kinds of social media platform, you’ll get to know on your own that which one is working best for you. Facebook has emerged to be the best when it comes to the marketing of the restaurant on social media. Always post pictures of the restaurant’s interior, picture of food and any additional event going on in your restaurant. You can even put educational posts about culinary topics. You can also run paid campaigns on social media to promote your restaurant.

ASKS FOR FEEDBACK AND WORK ON THEM

You must always communicate with your customers. Ask for their reviews and feedback and sincerely work on them. You can do so by utilizing the various digital tools available these days. You must encourage the customers to give reviews, post pictures of the restaurant and share their experience online. You must even upload videos while the chef is preparing food and plating the food. This will give the customer a clear insight about the hygiene of the kitchen as well. This will grab the attention of more and more customers and this is what we all want.

At Estandardz, while promoting the restaurant, keep these things in mind, to create a comprehensive engagement online that will help you to bolster your overall profit. This is of the utmost priority of our experts. You can contact us on www.estandardz.com.

Holi – The festival of colors

One of the most entertaining and unique festivals played with colors in India. It is the celebration of myths, legends, and deities associated with it. It is culturally constructed to be a Virtual New Year as the spring season pops in. The bonfire of dry wooden sticks to ward off all the negativity, it symbolizes the sublimation of the course of human nature. It is celebrated with loud music, traditional dances and of course with the forceful scrubbing with bright and vibrant gulal on friends and relatives. Interestingly, in India, we get to see the different ways in which the holi is celebrated in different parts of the nation.

Estandardz wishes everyone to have a colorful and safe holi. Enjoy this holi with colors and festivities. Let the colors of Holi spread the message of peace, happiness and reveal to us the glory of the Supreme one.